Context:
I was tasked with designing the hero landing page for AR Tech, a platform focused on modernizing training for trade skills, particularly in welding. The goal was to create a visually compelling and intuitive page that would resonate with both current professionals and those seeking to enter the trade industry.
I was tasked with designing the hero landing page for AR Tech, a platform focused on modernizing training for trade skills, particularly in welding. The goal was to create a visually compelling and intuitive page that would resonate with both current professionals and those seeking to enter the trade industry.
Design Approach:
The challenge was to elevate the design of trade skill training, an industry often overlooked in terms of modern, engaging user experiences. I aimed to create a clean, professional design that would appeal to users seeking practical skills while reflecting the craftsmanship and precision associated with welding. The hero landing page needed to communicate AR Tech’s innovative approach to training in a way that felt both approachable and authoritative.
The challenge was to elevate the design of trade skill training, an industry often overlooked in terms of modern, engaging user experiences. I aimed to create a clean, professional design that would appeal to users seeking practical skills while reflecting the craftsmanship and precision associated with welding. The hero landing page needed to communicate AR Tech’s innovative approach to training in a way that felt both approachable and authoritative.
Creative Process:
I began by researching the welding industry to understand the target audience’s needs and preferences. The design needed to feel grounded in the tradition of skilled craftsmanship while presenting AR Tech as a forward-thinking, cutting-edge solution. I used a bold, industrial aesthetic with sharp lines and dynamic imagery to evoke the precision and hands-on nature of welding. The call-to-action was clear and accessible, encouraging users to dive into AR-based training modules. I also included elements that highlighted the importance of safety and skill development, reinforcing the platform’s professionalism.
I began by researching the welding industry to understand the target audience’s needs and preferences. The design needed to feel grounded in the tradition of skilled craftsmanship while presenting AR Tech as a forward-thinking, cutting-edge solution. I used a bold, industrial aesthetic with sharp lines and dynamic imagery to evoke the precision and hands-on nature of welding. The call-to-action was clear and accessible, encouraging users to dive into AR-based training modules. I also included elements that highlighted the importance of safety and skill development, reinforcing the platform’s professionalism.
Outcome/Results:
The AR Tech hero landing page successfully communicated the company’s innovative approach to trade skill training. The design was well-received by users, providing a seamless and engaging introduction to the platform’s offerings. The combination of modern visuals and practical messaging helped position AR Tech as a forward-thinking solution for those looking to develop trade skills, particularly welding, in a more interactive and effective way.
The AR Tech hero landing page successfully communicated the company’s innovative approach to trade skill training. The design was well-received by users, providing a seamless and engaging introduction to the platform’s offerings. The combination of modern visuals and practical messaging helped position AR Tech as a forward-thinking solution for those looking to develop trade skills, particularly welding, in a more interactive and effective way.
An industry that needs polishing in design is the training for trade skills.