When a parent gets sick, the family becomes a care team overnight, usually run on a group text, a paper pill chart and nobody quite sure who gave the last dose. In the US, 63 million people are family caregivers, and nearly half have taken a major financial hit doing it (AARP, 2025). Carefold is a concept app I designed to give the whole family one calm place to share the work: meds, appointments, tasks and costs.
Concept project. I designed the mobile flow, the Carefold brand and all ten screens. It grew out of my own family’s experience caring for a loved one with PSP. The people, medications and dollar amounts are fictional.
Daily care. Today opens on who’s on duty and what’s next, not a dashboard. Before anyone gives a dose, Carefold shows when the last one was given and by whom, so two people never double up. After a doctor’s visit, the notes go in plain words with next steps assigned to someone, and anyone can switch the summary to Spanish.
Sharing the load. Every task has an owner. A fall or a choking episode gets logged in a few taps and shared with the doctor before the next visit. The care team screen shows who’s covering each day, in each person’s own language, and a home aide can log meds without seeing the family’s finances.
The money, and the person behind it. Care costs are where families quietly come apart. Carefold totals the month, shows how it’s split between siblings, and warns before an insurance limit runs out, like physical therapy visits. And because burnout is real, it notices when one person is carrying most of the week and helps them ask for a swap.
Design decisions. Calm over clinical: warm neutrals, one indigo accent, and warning colors only when something needs action. Every dose, task and dollar shows who and when, because in shared care the real question is always “did someone already do this?” Language is set per person, so a Spanish-speaking mom and an English-speaking son see the same plan. Touch targets are at least 44 px and text is high contrast, for tired eyes at 2 a.m.
The brand. Carefold’s mark is a heart folded from two halves: one family, sharing the load. The lighter half is the fold, the help someone else picks up. The voice follows three rules: say who and when, stay calm instead of clinical, and keep one plan in two languages.
Launch campaign: Care, shared. The audience is adult children caring for a parent, so the campaign opens on a moment they know too well: the family group text asking who gave Dad his pills. Every post answers with a real screen, not a slogan, and runs in English and Spanish (“Cuidar, juntos”) so the whole family can see themselves in it.
