Website Redesign for Shop Cariloo
Objective:
Modernize the e-commerce experience for Shop Cariloo by enhancing visual design, navigation, and user engagement.
Overview:
The redesign focuses on delivering a more engaging and user-friendly shopping experience. It incorporates clean, modern aesthetics that align with Shop Cariloo's brand identity while optimizing functionality for seamless navigation.
Modernize the e-commerce experience for Shop Cariloo by enhancing visual design, navigation, and user engagement.
Overview:
The redesign focuses on delivering a more engaging and user-friendly shopping experience. It incorporates clean, modern aesthetics that align with Shop Cariloo's brand identity while optimizing functionality for seamless navigation.
Key Features of the Redesign:
1. Hero Section Update
Highlighted seasonal promotions with eye-catching photography and typography to draw users into featured collections.
2. Product Navigation
Clear segmentation of categories (Dresses, Purses, Home) for intuitive browsing.
Integrated "Best Sellers," "New Arrivals," and "Sale" sections to guide users toward trending items.
3. Enhanced Visual Hierarchy
Used larger product thumbnails for better visibility.
Added “NEW” and discount badges to emphasize promotions.
4. Engagement Sections
"Join Our Newsletter" section to grow email subscriptions with an enticing call-to-action.
Instagram feed integration to showcase real-world usage and inspire customer styles.
5. Footer Redesign
Streamlined information architecture with quick links for shipping policies, FAQs, and customer support.
Challenges:
Balancing aesthetics with functionality to ensure a mobile-first, responsive design.
Improving content discoverability while retaining simplicity for diverse user groups.
Impact:
The prototype offers a streamlined shopping journey, increasing user engagement and driving conversions through visually compelling design and a strategic layout.
